Categorie: South America
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Vivi en Rosa Argentina
Live in Pink campaign promoting breast cancer awareness through research and education. Partnership with Starbucks Argentina. Features documentary De Vuelta a la Vida about 30 recovered patients visiting Valley of Tears. Supports scientific research and prevention.
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FALP Mammography Campaign Chile
Awareness campaign emphasizing mammography as essential screening after age 40. Partnership with Starbucks Chile. Conducts awareness talks in October. Self-examination alone is not enough for detection. Studies show mammography most effective screening.
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America Amiga Brazil
Education and volunteer support program partnering with Estee Lauder Companies. Hosts roundtables and volunteer opportunities. Focus on education and giving back to breast cancer community.
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Octubre Rosa Chile
National awareness month. 500 events, 100000 participants. Website: octubrerosachile.cl