MEET OUR TEAM
Led by Passion, Driven by Purpose
Behind every great initiative is a team that believes in its mission. We’re a lean, dedicated group working to make breast cancer awareness campaigns more visible, more connected, and more impactful.
Our work is guided by a simple principle: when we share knowledge and inspiration across borders, everyone benefits.
Our Founder
Cristina Guerrero Paez serves as a patient advocate. She combines professional expertise with a personal commitment to expanding awareness beyond traditional boundaries.
With a background in advocacy, communications, businessadministration and campaign development, Cristina recognized a gap: remarkable breast cancer initiatives were happening worldwide, but few platforms existed to connect them. This database was born from that insight.
Our Approach
We work at the intersection of advocacy and innovation:
Research & Curation
We actively research campaigns across six world regions, verifying information and maintaining database quality.
Community Building
We create spaces for campaign organizers to share their work, learn from others, and forge connections.
Global Perspective, Local Impact
We celebrate the diversity of approaches to breast cancer awareness while identifying universal lessons that transcend geography.
Our Values
Collaboration Over Competition
The best ideas often come from unexpected places. We believe in open sharing and mutual support.
Quality & Integrity
Every campaign in our database is carefully reviewed. We prioritize accuracy and respect for the organizations we feature.
Inclusivity
Breast cancer affects people across all demographics and geographies. Our database reflects that diversity.
Accessibility
Information should be free and easy to find. This database will always remain open to everyone.
Work With Us
We’re always looking for:
→ Campaign submissions from underrepresented regions
→ Partnership opportunities with breast cancer organizations
→ Feedback on how we can serve the community better
→ Volunteers who share our mission
Interested in collaborating? Reach out through our submission form or connect with us on social media.
A Note From Our Director
“I’ve seen firsthand how a single campaign can change minds, save lives, and mobilize entire communities. But I’ve also seen how many brilliant initiatives remain isolated—unknown beyond their immediate circles.
This database is my contribution to changing that. It’s a small step toward a more connected, more informed global community in the fight against breast cancer.
Every campaign here represents countless hours of work, deep personal commitment, and real impact. I’m honored to help share their stories.”
— Cristina Guerrero Paez
